Experience

My career in social media has given me the opportunity to work across a variety of industries, including editorial, music, mental health, and consumer brands. These diverse experiences have shaped my ability to adapt my strategy, voice, and content approach to meet the unique goals of different audiences and organizations.

My experience spans Instagram, Facebook, TikTok, Threads, X, YouTube, and Pinterest, with a deep understanding of how each platform plays a unique role in building brand awareness, community, and engagement.

Through my current agency experience, I've worked with brands including Maruchan, HBO Max, Mary Kay, Old Navy, BFGoodrich Tires, Opalescence, and Meta. I'm also experienced with tools such as Sprout Social, Hootsuite, Infegy, and Meta Business Suite, using data and audience insights to inform creative decisions and optimize performance.

STRATEGY

By combining social listening and competitive analysis, I develop social strategies that help brands stay relevant and differentiate themselves in the market.

COLLABORATIONS

From partnering with influencers, creators, and celebrities to executing cross brand collaborations, I help identify opportunities that align with brand objectives, expand brand reach, and drive authentic engagement.

CONTENT

From concepting to scheduling, I develop and manage social content that aligns with brand goals, resonates with audiences, and reflects each platform's best practices.

ANALYTICS & REPORTING

Through weekly, monthly, quarterly, and YOY reporting, I analyze performance data and develop it into actionable insights for future content.

COMMUNITY MANAGEMENT

I develop proactive and reactive community management plans, identify opportunities for surprise and delight moments, and source user generated content (UGC) to create communities that feel engaged, valued, and connected.

TRENDS

I develop authentic, timely, and engaging recommendations from trends that tap into cultural moments.